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In a groundbreaking move, McDonald’s UAE has unveiled a new continuous donation initiative in partnership with the Red Crescent Medical Center. This programme aims to provide free healthcare services to over 3,000 patients in need every month across the UAE. Let’s delve into the details of this impactful collaboration and how you can contribute to this noble cause.

The Initiative at a Glance

• Goal: Provide free healthcare to 3,000+ patients monthly
• Partner: Red Crescent Medical Center
• Location: Available at all McDonald’s UAE restaurants

How You Can Contribute

McDonald’s UAE has made it simple for customers to participate in this charitable initiative:

1. In-Restaurant Donations:
   • Contribute at self-ordering kiosks during your next visit to any McDonald’s in the UAE
2. App-Based Donations:
   • Donate rewards points through the McDonald’s App
   • Conversion rate: 100 rewards points = 1 AED

Every contribution, regardless of size, directly supports the Red Crescent Medical Center’s mission to provide free healthcare to those in need.

About the Red Crescent Medical Center

Established in 2008 by Emirates Red Crescent, the Red Crescent Medical Center stands as a beacon of hope for many:

• Unique Status: The only medical center in the UAE offering free healthcare to people in need
• Inclusive Approach: Services provided regardless of nationality, age, or gender
• Location: Al Ramla West, Sharjah
• Services: Over 18 departments including general surgery, paediatrics, internal medicine, and radiology
• Additional Support: Free pharmacy services and medical equipment (e.g., wheelchairs)

The center operates solely on community support and donations. Increased donations translate to more doctors, medicines, and medical equipment available for those in need.

McDonald’s UAE and Emirates Red Crescent: A Longstanding Partnership

This initiative builds upon a successful six-year partnership between McDonald’s UAE and Emirates Red Crescent. Key highlights of their collaboration include:

• Total donations to date: Over 4 million AED
• Regular employee volunteering programmes
• Previous campaigns, such as the 2024 Ramadan points donation drive, which raised 300,000 AED for the Red Crescent Medical Center

Leadership Perspectives

Walid Fakih, CEO at McDonald’s UAE:

“As a local business operating in the UAE for three decades, supporting those in need has always been at the heart of our promise to the community. It is an honour to be extending our partnership with Emirates Red Crescent and to further support the Red Crescent Medical Center, with the help of our generous customers.”

Dr Mohammad Salem Al Junaibi, Director of the Red Crescent Medical Center:

“We are grateful to be further cementing our impactful partnership with McDonald’s UAE to support the Red Crescent Medical center. The continued donations are vital and will help to support up to 3,000 patients monthly, while also allowing us to welcome an average of 500 new patients each month.”

Impact of Your Contributions

Your donations through this initiative will have a significant impact:

• Support up to 3,000 patients monthly
• Enable the center to welcome an average of 500 new patients each month
• Provide essential medical care to those who might otherwise go without

How to Get Involved

Ready to make a difference? Here’s how you can contribute:

1. Visit any McDonald’s restaurant in the UAE
2. Use the self-ordering kiosks to add a donation to your order
3. Alternatively, open your McDonald’s App and donate your rewards points

Remember, every contribution, no matter how small, can make a significant difference in someone’s life.

Conclusion: A Step Towards a Healthier Community

This ongoing donation initiative by McDonald’s UAE represents a significant step towards ensuring accessible healthcare for all in the UAE. By leveraging its widespread presence and customer base, McDonald’s is creating a simple yet effective way for community members to contribute to this vital cause.

As we move forward, this partnership between McDonald’s UAE and the Red Crescent Medical Center serves as a shining example of how businesses can work hand-in-hand with humanitarian organisations to address critical social needs.

Your next visit to McDonald’s isn’t just about enjoying a meal – it’s an opportunity to be part of a larger movement towards a healthier, more inclusive community. Together, we can make a difference, one donation at a time.