The Dubai Shopping Festival (DSF) will launch its annual citywide sale season on 26 December 2025, kicking off a five-week retail campaign with discounts of up to 75% across more than 3,500 outlets.
This marks one of Dubai’s biggest retail events, attracting both residents and international visitors during the peak winter tourism period.
What Discounts Can You Expect?
The sale season spans categories including fashion, electronics, and home furnishings. Over 1,000 global and local brands are participating with significant price reductions.
The centrepiece event is the DSF 12-Hour Sale at Majid Al Futtaim malls, scheduled for Friday from 10am to 10pm. During this window, retailers will offer steeper discounts ranging from 25 to 90%.
Majid Al Futtaim operates 29 malls across the region, including the iconic Mall of the Emirates, making this flash sale a major draw for bargain hunters.
Shop, Scan & Win: New Car Giveaway
A new “Shop, Scan & Win” initiative has been introduced for the 2025/2026 season.
Here’s how it works:
- Spend Dh300 or more at participating stores
- Scan QR codes at points of sale
- Enter a weekly draw for vehicle prizes
Five 2026 Nissan Patrol SE T2 cars are currently slated for giveaway over the course of the festival.
This follows a tradition of UAE raffles and prize draws that have become a cornerstone of the emirate’s shopping festivals.
Why DSF Matters for Dubai’s Economy
The scale of this event reflects the continued importance of the retail sector to Dubai’s non-oil economy.
Tourism contributes an estimated AED 236 billion to the UAE economy annually, with retail spending from international visitors forming a substantial portion of that figure.
The festival spans several of Dubai’s major shopping districts and is expected to draw significant interest from both residents and international visitors. Dubai welcomed a record 18.7 million visitors in 2024, and the DSF Sale Season aims to capitalise on the peak festive travel period.
Additional Mall Rewards and Loyalty Bonuses
Individual malls across the emirate are expected to announce exclusive rewards and loyalty programme points-bonuses to coincide with the launch.
Previous DSF editions have shown that savvy shoppers can maximise savings by combining store discounts with loyalty programme benefits and cashback offers.
The DSF Sale Season runs through the end of January 2026.
Key Takeaway
DSF Sale Season 2025/2026 offers five weeks of discounts up to 75% at 3,500+ outlets, with the 12-Hour Flash Sale on December 26 delivering up to 90% off at Majid Al Futtaim malls. The new Shop, Scan & Win initiative gives shoppers spending Dh300+ the chance to win one of five Nissan Patrol vehicles.
FAQs
When does the DSF Sale Season 2025 start?
The DSF Sale Season begins on 26 December 2025 and runs through the end of January 2026, offering five weeks of citywide discounts across Dubai’s major shopping districts.
What discounts are available during DSF Sale Season?
Discounts range from 25% to 75% at over 3,500 outlets across fashion, electronics, and home furnishing categories. The 12-Hour Flash Sale at Majid Al Futtaim malls offers even steeper discounts of up to 90%.
When is the DSF 12-Hour Sale?
The 12-Hour Sale takes place on Friday, 26 December 2025, from 10am to 10pm at participating Majid Al Futtaim malls, including Mall of the Emirates and City Centre locations.
How can I enter the Shop, Scan & Win car giveaway?
Spend Dh300 or more at participating stores, then scan the QR code at the point of sale to enter the weekly draw. Five 2026 Nissan Patrol SE T2 vehicles will be given away throughout the festival.
Which malls are participating in DSF Sale Season?
Over 3,500 outlets across Dubai are participating, including Majid Al Futtaim properties (Mall of the Emirates, City Centre malls) and other major shopping destinations throughout the emirate.
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