In a significant move to strengthen property owner privacy, the Dubai Land Department (DLD) has implemented new regulations prohibiting property portals from displaying unit numbers in their listings. This change marks a crucial step in aligning with the UAE’s Personal Data Protection Law.
Key Changes in Property Listings
Property portals must now modify their advertising approach for secondary market properties. Instead of specific unit numbers, listings should focus on:
- Building name
- General location details
- Asking price
- Property specifications
Why This Change Matters
The removal of unit numbers addresses several critical aspects:
- Privacy Protection: Prevents unauthorised access to property ownership details
- Data Security: Limits the ability to track transaction histories
- Reduced Spam: Decreases unsolicited contact from multiple agents
Impact on Property Marketing
Property advertisements will now concentrate on:
- Area characteristics
- Building amenities
- Property features
- Price points
- Location benefits
Professional Perspective
Hanishka Gehani, Director of Zabadani Real Estate, supports these changes:
“We welcome the DLD’s privacy-focused modifications. These changes help protect property owners and build trust in Dubai’s real estate sector.”
Additional DLD Regulations
The new directive adds to existing DLD requirements:
- Mandatory pre-approvals for property advertisements
- Restrictions on the number of agents per property
- Standardised marketing practices
Benefits for Property Owners
This regulation offers several advantages:
- Enhanced personal data protection
- Reduced unwanted solicitation
- Better control over property marketing
- Increased privacy in property transactions
Practical Implementation
Property portals and agencies must:
- Update existing listings
- Modify advertising templates
- Train staff on new compliance requirements
- Implement new data protection measures
Looking Forward
These changes represent Dubai’s commitment to protecting property owner rights while maintaining market transparency. The regulations balance privacy needs with market efficiency, supporting Dubai’s position as a leading real estate destination.
JobXDubai 
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