Dubai Car Advertising Guide: RTA Permit Steps, Fees & Rules for 2024

Looking to advertise your business on vehicles in Dubai? Here’s everything you need to know about getting official RTA permission and avoiding fines.

Important: Legal Requirements

Without proper authorisation, vehicle stickers are illegal in Dubai and attract a Dh500 fine. However, businesses can legally advertise on vehicles by following RTA guidelines.

Application Process

Required Documents

For Commercial Vehicles and Motorcycles:

• Advertisement design showing all vehicle sides with mock-up
• Dubai-issued trade licence copy

For Other Vehicles:

• Full vehicle advertisement design with mock-up
• RTA request letter explaining advertising purpose
• Dubai trade licence copy

For Trailers and Mobile Advertising Vehicles:

• Complete advertisement design with mock-up
• Dubai trade licence with advertising activity

Step-by-Step Application

1. Access RTA website with login credentials
2. Navigate to ‘Permit’ > ‘Permit on Vehicle‘
3. Choose ‘Advertising on Vehicles’ service
4. Submit scanned documents
5. Await technical review (notification via email/SMS)
6. Pay fees online or at Customer Happiness Centres
7. Download permit through Advertising System

Fee Structure 2024

Basic Advertising Options:

• Logo on front doors: Dh250/year
• Complete wrap (excluding windows):
  • Light vehicles: Dh1,000/year
  • Heavy buses: Dh2,500/year
  • Pickup trucks: Dh1,500/year

Special Categories:

• Motorcycles: Dh250/year
• Mobile advertising vehicles: Dh50,000/year
• Event advertising: Dh2,500/week

Additional Dh20 knowledge and innovation fee applies

Design Requirements

Key Guidelines:

• 50% minimum Arabic content
• Trade name must match licence exactly
• No smoking symbols
• No country flags
• No religious symbols
• Maximum 5 images per vehicle side
• No windscreen advertisements
• No 3D images or real person photos

Special Conditions:

• Colour changes need Dubai Police approval
• Real estate ads require Land Department NOC
• Rented vehicles need leasing company permission
• Foreign agency ads need embassy verification
• Brand advertisements require trademark documentation

Additional Benefits

• Dubai SME registered companies receive 50% discount
• Processing time: 3-7 working days
• Permit amendment fee: Dh100

Important Notes

1. Keep reflective stickers on heavy vehicles (mandatory)
2. Update vehicle information after significant changes
3. Advertise only licensed business activities
4. Maintain proper documentation throughout permit validity

For the latest updates and detailed information, visit the RTA website or Customer Happiness Centres in Umm Ramool and Al Barsha.

Additional Reading Material

• Dubai Police Volunteer Programme: How to Apply Online | Step-by-Step Guide
• UAE Online Business Guide: How to Get Digital Activity NOC in 2024 | JobXDubai
• Guide: How to Get Fireworks and Laser Display Permits in UAE
• How to Check UAE Flight Status: Real-Time Tracking Methods
• How to Register a Trade Name in UAE: Step-by-Step Guide 2024
• Amazon UAE Seller Guide: How to Register and Start Selling Products