Looking to advertise your business on vehicles in Dubai? Here’s everything you need to know about getting official RTA permission and avoiding fines.
Important: Legal Requirements
Without proper authorisation, vehicle stickers are illegal in Dubai and attract a Dh500 fine. However, businesses can legally advertise on vehicles by following RTA guidelines.
Application Process
Required Documents
For Commercial Vehicles and Motorcycles:
- Advertisement design showing all vehicle sides with mock-up
- Dubai-issued trade licence copy
For Other Vehicles:
- Full vehicle advertisement design with mock-up
- RTA request letter explaining advertising purpose
- Dubai trade licence copy
For Trailers and Mobile Advertising Vehicles:
- Complete advertisement design with mock-up
- Dubai trade licence with advertising activity
Step-by-Step Application
- Access RTA website with login credentials
- Navigate to ‘Permit’ > ‘Permit on Vehicle‘
- Choose ‘Advertising on Vehicles’ service
- Submit scanned documents
- Await technical review (notification via email/SMS)
- Pay fees online or at Customer Happiness Centres
- Download permit through Advertising System
Fee Structure 2024
Basic Advertising Options:
- Logo on front doors: Dh250/year
- Complete wrap (excluding windows):
- Light vehicles: Dh1,000/year
- Heavy buses: Dh2,500/year
- Pickup trucks: Dh1,500/year
Special Categories:
- Motorcycles: Dh250/year
- Mobile advertising vehicles: Dh50,000/year
- Event advertising: Dh2,500/week
Additional Dh20 knowledge and innovation fee applies
Design Requirements
Key Guidelines:
- 50% minimum Arabic content
- Trade name must match licence exactly
- No smoking symbols
- No country flags
- No religious symbols
- Maximum 5 images per vehicle side
- No windscreen advertisements
- No 3D images or real person photos
Special Conditions:
- Colour changes need Dubai Police approval
- Real estate ads require Land Department NOC
- Rented vehicles need leasing company permission
- Foreign agency ads need embassy verification
- Brand advertisements require trademark documentation
Additional Benefits
- Dubai SME registered companies receive 50% discount
- Processing time: 3-7 working days
- Permit amendment fee: Dh100
Important Notes
- Keep reflective stickers on heavy vehicles (mandatory)
- Update vehicle information after significant changes
- Advertise only licensed business activities
- Maintain proper documentation throughout permit validity
For the latest updates and detailed information, visit the RTA website or Customer Happiness Centres in Umm Ramool and Al Barsha.
Additional Reading Material
- Dubai Police Volunteer Programme: How to Apply Online | Step-by-Step Guide
- UAE Online Business Guide: How to Get Digital Activity NOC in 2024 | JobXDubai
- Guide: How to Get Fireworks and Laser Display Permits in UAE
- How to Check UAE Flight Status: Real-Time Tracking Methods
- How to Register a Trade Name in UAE: Step-by-Step Guide 2024
- Amazon UAE Seller Guide: How to Register and Start Selling Products





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