JobXDubai

In a significant move to streamline and innovate advertising management in Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has issued a new law establishing Mada Media Company. This private joint-stock company (PJSC) is set to revolutionize how advertising sites are managed, developed, and operated in the emirate.

Key Highlights of Mada Media Company

1. Comprehensive Mandate: Mada Media is tasked with managing, developing, and operating advertising sites across Dubai.
2. Innovation Focus: The company will invest in cutting-edge advertising technologies and conduct related research.
3. Regulatory Compliance: Ensuring adherence to advertising regulations is a core responsibility.
4. Expansive Powers: Mada Media can form partnerships, own assets, and sign contracts with third parties, both within and outside Dubai.

Leadership and Governance

Sheikh Hamdan has appointed a distinguished Board of Directors for Mada Media:

• Chairman: His Excellency Mattar Mohammed Al Tayer
• Vice Chairman: Hussein Mohammed Al Banna
• Board Members:
  • Wissam AlAbbas Hussain Lootah
  • Mariam Obaid Al Muhairi
  • Mohammed Yousef Al Mudharreb
  • Ahmad Hassan Mahboub
  • Moaza Saeed Al Marri
  • Shehab Hamad Bu Shehab
  • Saeed Mohammed Al Marri

This decision is effective immediately and will be published in the Official Gazette.

Delegation of Authority

A key aspect of the new law is the empowerment of Dubai’s Roads and Transport Authority (RTA) and Dubai Municipality to delegate their advertising-related functions to Mada Media:

• Both entities can transfer all or part of their advertising-related responsibilities and permit issuance to Mada Media.
• This delegation aims to support Mada Media in achieving its objectives efficiently.

Asset Transfer and Support

To ensure Mada Media’s success, the law outlines a comprehensive asset transfer process:

1. RTA and Dubai Municipality, in coordination with the Dubai Investment Fund and other relevant entities, will transfer their advertising-related assets, rights, and obligations to Mada Media.
2. This includes access to relevant systems.
3. Government entities are mandated to facilitate the transfer and registration of these assets to Mada Media or its subsidiaries.

Future Prospects

The law provides for potential public participation in Mada Media:

• Shares of the company may be offered for public subscription.
• The Chairman of The Executive Council of Dubai will set the ratios for such public offerings.

Implications for Dubai’s Advertising Landscape

The establishment of Mada Media Company signals Dubai’s commitment to:

1. Centralizing advertising management for increased efficiency.
2. Fostering innovation in the advertising sector.
3. Ensuring regulatory compliance across all advertising platforms.
4. Potentially opening up investment opportunities for the public in this vital sector.

As Dubai continues to position itself as a global hub for business and innovation, Mada Media Company is poised to play a crucial role in shaping the emirate’s advertising future. By consolidating expertise and resources under one entity, Dubai aims to create a more dynamic, efficient, and innovative advertising ecosystem that can keep pace with the city’s rapid growth and global ambitions.

Stay tuned for more developments as Mada Media Company begins its operations and starts to make its mark on Dubai’s advertising landscape.