How big is Landmark Group as an employer in UAE?
Landmark Group operates as the Middle East’s largest privately-held retail conglomerate, employing 53,000 people across 2,200+ stores in 17 countries. The Dubai-headquartered company generates over $7 billion in annual revenue, making it one of the UAE’s most significant private employers.
Founded in 1973 with a single baby products shop using just $6,000, the company has grown into a diversified empire spanning fashion, home furnishings, electronics, hospitality, and fitness. This makes it a major career destination for expatriates seeking opportunities in Dubai.

From humble beginnings to retail empire
The Landmark story starts with Mukesh “Micky” Jagtiani, born in Kuwait to Indian parents. After losing his brother, father, and mother in quick succession, he inherited $6,000. His brother Mahesh had planned to open a Mothercare franchise in Bahrain but died from leukaemia before realising the dream.
In 1973, Jagtiani took over the shop lease and launched Babyshop, targeting affordable baby products for South Asian expatriates.
The Gulf War of 1990 proved pivotal. Jagtiani relocated headquarters from Bahrain to Dubai, opening the UAE’s first Shoemart store that same year.
The 1990s marked rapid expansion:
- Splash launched in Sharjah (1993)
- Home Centre followed (1995)
- Lifestyle debuted (1998)
India entry came in May 1999 with the first Lifestyle store in Chennai. Landmark now operates nearly 1,000 outlets across 265 Indian cities.
Max Fashion, launched in Abu Dhabi in 2004, became the growth engine. It now spans 500+ stores in 20 countries.
The company diversified into hospitality with Citymax Hotels (2009), acquired the Fitness First MENA franchise (2010), and launched VIVA, UAE’s first food discounter (2018).
Micky Jagtiani passed away peacefully on May 26, 2023, at age 70, leaving a $5.2 billion fortune. His wife Renuka Jagtiani assumed the roles of Chairwoman and CEO. Their children now serve as Group Directors overseeing different business verticals.
Updated 2024 employment statistics
The most authoritative current data comes from Landmark’s November 14, 2024 press release marking its 50th anniversary. This significantly updates previously circulated figures:
Key metrics:
- Employees: 53,000 (down from previously cited 55,000)
- Stores/Outlets: 2,200+ (corrected from 2,400+)
- Retail Space: 33 million sq. ft.
- Countries: 17 (reduced from 21)
- Annual Revenue: $7+ billion (FY 2023-24)
- Homegrown Brands: 22 plus 4 franchises
Regional breakdowns show 23,000 employees in India, 9,700 in Saudi Arabia, and approximately 2,000 in Kuwait. The loyalty programme Shukran boasts 35 million active users.
Twenty-two brands span fashion, home, and grocery
Landmark operates through distinct business segments, each with dedicated brand portfolios and leadership structures. Understanding these divisions helps job seekers identify relevant opportunities across Dubai’s retail sector.

Fashion Division:
Centrepoint functions as the flagship umbrella retail destination, housing four major brands under one roof: Splash (fashion), Babyshop (children’s products), Shoemart (footwear), and Lifestyle (fashion, beauty, home décor).
Max Fashion operates separately, positioning as affordable trend-led fashion with 5,000-8,000 square foot stores featuring RFID solutions and self-checkout.
Styli, launched in 2019, represents Landmark’s digital-only fashion play targeting millennials and Gen Z. Built on Google Cloud infrastructure, it offers 25,000+ styles with “try before you buy” options.
Home Division:
Home Centre operates furniture and décor stores spanning 12,000-15,000 sq. ft., whilst Home Box handles smaller format locations.
Retail & Grocery:
Emax manages electronics retail. VIVA operates discount supermarkets with 53+ UAE stores and planned Saudi expansion in 2025.
Hospitality:
Citymax Hotels operates seven properties in UAE, plus Egypt and Saudi Arabia. Fitness First MENA runs 44-60 clubs with 70,000+ members. Fun City and Fun Ville provide family entertainment centres.
Foodmark division operates restaurants including award-winning North Indian concept Zafran, plus franchises for Carluccio’s, Nando’s, and Max’s Restaurant.
What salaries can I expect at Landmark Group?
Salary structures at Landmark Group vary significantly by role and experience. Here’s what you can expect:
Retail Positions:
- Entry-level: AED 3,000-5,000 monthly
- Store supervisors: AED 5,000-8,000 monthly
- Store managers: AED 8,000-12,000 monthly
Corporate Functions:
- Mid-level management: AED 10,000-20,000 monthly
- Senior management: AED 20,000-35,000 monthly
- Director level: AED 35,000+ monthly
Hospitality:
- Hotel operations: AED 6,000-15,000 monthly
- Restaurant management: AED 8,000-18,000 monthly
- Fitness club management: AED 10,000-20,000 monthly
These figures represent typical UAE retail sector compensation, positioned at market median rather than top-tier levels.
Does Landmark Group sponsor work visas?
Yes, Landmark Group sponsors employment visas for expatriate employees across all their brands. As one of Dubai’s largest private employers with 97 nationalities represented, they regularly hire international talent.
The visa sponsorship process typically takes 2-4 weeks after job offer acceptance. Your employer handles the entire application and bears all associated costs, as mandated by UAE Labour Law.
For those seeking more flexibility, qualified professionals might also explore the UAE Green Visa option for self-sponsored residency.
$1 billion expansion creates 10,000 new jobs
November 2024’s 50th anniversary announcement detailed ambitious plans: $1 billion investment over three years, opening 400 new stores across GCC, India, and Southeast Asia.
This targets a 20% increase in retail footprint by 2028, translating to approximately 7,950-10,600 new jobs (15-20% employment growth).

Specific initiatives include:
- VIVA’s Saudi Arabia launch with 25 planned stores
- Babyshop entry into four additional Indian cities
- 250 new stores across India alone
- E-commerce targeting 20% compound annual growth
Landmark Circulife, inaugurated in December 2024, represents the MENA region’s first textile recycling facility. Located at Dubai World Central with initial capacity of 2,000 metric tonnes annually, it processes textile waste from over 2,800 collection boxes across UAE stores.
Who leads Landmark Group?
Renuka Jagtiani (Chairwoman & CEO) commands strategic direction, recognised on Forbes’ 2024 New Billionaires List with $4.8 billion net worth.
Kabir Lumba serves as CEO of Landmark Retail since July 2022, overseeing the 48,000-strong retail workforce. Priya Ranjan leads human resources as Group CHRO.
The Jagtiani siblings hold Group Director positions:
- Aarti oversees Home Centre, Home Box, and Babyshop
- Nisha drives the people agenda and Beat Diabetes CSR initiative
- Rahul leads e-commerce, technology, and the Shukran loyalty programme
Brand-specific leadership includes Hani Weiss (CEO, Max Fashion), Ruban Shanmugarajah (CEO, Babyshop), and Raj Rana (CEO, Citymax Hotels & Foodmark).
What employee benefits does Landmark Group offer?
Benefits packages are comprehensive and competitive within the UAE employment market:
Core Benefits:
- Comprehensive medical insurance coverage
- 70 days paid maternity leave (UAE, Qatar, Bahrain) – among the region’s most generous
- 21-30 days annual leave depending on tenure
- End-of-service gratuity as per UAE Labour Law
- Performance-based bonuses
Additional Perks:
- Staff discounts across all Landmark brands
- Transportation allowances for eligible roles
- Accommodation assistance for qualifying positions
- Professional development programmes
- Internal mobility opportunities
Great Place to Work certification has been maintained continuously since 2017, placing Landmark among UAE’s top employers.
How competitive is Landmark Group as an employer?
Glassdoor ratings show 4.0/5 stars from 370 Dubai reviews, with 80% recommending the employer.
What employees appreciate:
- Strong brand recognition across Middle East
- Learning opportunities at Dubai headquarters
- Clear internal promotion paths
- Generous staff discounts
- Diverse, multicultural work environment
Common concerns:
- Salary structures positioned at market median
- Variable work-life balance by team and role
- High-volume retail environment demands
- Performance pressure during peak seasons
The Landmark Happiness Movement, launched in 2017, won Gold at Middle East PR Awards 2019 for Best Internal Communications Campaign.
How do I apply for jobs at Landmark Group?
Applications route through multiple channels:
Official Portal: Visit landmarkgroup.com/careers to browse current openings. The Oracle Cloud recruitment system handles all corporate applications.
Walk-in Interviews: Landmark regularly conducts walk-in recruitment events for retail positions in:
- Dubai (various malls)
- Abu Dhabi (major retail locations)
- Sharjah (key shopping centres)
Job Boards: Find Landmark Group positions on JobXDubai and other major UAE employment platforms.
Direct Brand Applications: Individual brands like Max Fashion and Centrepoint sometimes post opportunities on their social media channels and LinkedIn.
For professional guidance on job applications in Dubai, consider working with recruitment specialists who understand the UAE market.
What makes Landmark Group’s sustainability initiatives noteworthy?
Beyond Circulife, Landmark has embedded sustainability across operations:
Environmental Commitments:
- Splash became the first Middle Eastern company to join the Better Cotton Initiative (BCI)
- Target net-zero emissions by 2040-2050 across all scopes
- 14% of UAE energy needs met by solar power
- LEED Gold certified headquarters
- 8.3 MWp solar capacity across operations
Social Initiatives:
- Beat Diabetes (since 2009) has reached 100+ million people
- LIFE Trust operates 1,200+ pre-schools benefiting 200,000+ underprivileged children in India
- Safe H2O Programme installed 250 water filters in 113 Indian schools
- Partnership with Akshaya Patra Foundation delivers 15,000+ daily mid-day meals
These initiatives reflect the company’s long-term commitment to operating responsibility across markets.

Frequently Asked Questions
How do I apply for jobs at Landmark Group in UAE?
Applications can be submitted through the official Landmark Group careers portal or via major job boards like JobXDubai. The company regularly conducts walk-in interviews for retail positions in Dubai, Abu Dhabi, and Sharjah. Corporate roles typically require online applications through their Oracle Cloud recruitment system. For better success rates, consider professional CV services that optimise your application for UAE employers.
What is the average salary at Landmark Group UAE?
Salaries vary significantly by role and experience. Entry-level retail positions typically start around AED 3,000-5,000 monthly, mid-level management roles range AED 10,000-20,000, whilst senior corporate positions can exceed AED 30,000+ monthly. Benefits packages include medical insurance, staff discounts, and transportation allowances. For detailed salary comparisons across Dubai’s retail sector, review our comprehensive guides.
Does Landmark Group sponsor work visas for foreigners?
Yes, Landmark Group sponsors employment visas for expatriate employees across all their brands. As one of Dubai’s largest private employers with 97 nationalities represented, they regularly hire international talent for both retail and corporate positions. The visa sponsorship process typically takes 2-4 weeks after job offer acceptance, with the employer covering all costs as mandated by UAE Labour Law.
What are the working hours at Landmark Group retail stores?
Retail store employees typically work 8-9 hour shifts with one day off per week. Shifts are rotational to cover mall operating hours (typically 10am-10pm or later). Corporate office employees generally work Sunday-Thursday, 9am-6pm. The company adheres to UAE labour law requirements for working hours and overtime compensation.
What employee benefits does Landmark Group offer?
Benefits include comprehensive medical insurance, 70 days paid maternity leave (UAE, Qatar, Bahrain – among the most generous in the region), 21-30 days annual leave, staff discounts across all brands (Centrepoint, Max Fashion, Home Centre, etc.), end-of-service gratuity, and performance bonuses. Corporate employees may receive housing allowances and education support. The company has maintained Great Place to Work certification since 2017.
Is Landmark Group a good company to work for in Dubai?
With a Glassdoor rating of 4.0/5 stars and continuous Great Place to Work certification since 2017, Landmark Group offers stable employment with strong brand recognition and internal mobility opportunities. Employees appreciate the diverse work environment, learning opportunities, and comprehensive benefits. Salary competitiveness varies by role, with compensation generally positioned at market median rather than top-tier. Career progression opportunities are strong for high performers across the 22 brands.
Which Landmark Group brands are hiring most actively in 2025?
The $1 billion expansion plan focuses heavily on Max Fashion, VIVA supermarkets, and Babyshop. Max Fashion continues opening stores across GCC and Asia. VIVA plans 25 new stores in Saudi Arabia. Babyshop is entering four additional Indian cities. E-commerce divisions across all brands are also expanding rapidly. Check the official careers portal or JobXDubai’s latest listings for current openings.
Does Landmark Group hire expatriates from outside UAE?
Yes, Landmark Group regularly hires international talent from outside UAE. The company employs 97 nationalities across its operations. For roles requiring specialised skills or management experience, they actively recruit from international markets. However, candidates applying from outside UAE should expect a longer recruitment process as employers verify qualifications and arrange visa documentation.
What career growth opportunities exist at Landmark Group?
Landmark Group emphasises internal promotion and mobility across its 22 brands. Employees can transition between retail operations, corporate functions, and hospitality divisions. The company invests in professional development programmes and leadership training. With the $1 billion expansion creating 8,000-10,000 new positions through 2028, growth opportunities span store management, regional leadership, e-commerce operations, and corporate strategic roles.
Further Reading
- Dubai Jobs Guide: Find Your Dream Career in 2024
- Top In-Demand Jobs in Dubai for 2024-2025: Emerging Careers Guide
- Is Dubai Easy to Get a Job in 2024? Expert Guide & Tips
- UAE Top 100 Best Workplaces 2025: Complete List by Great Place to Work
- Recruitment Agencies in Dubai 2024: A Comprehensive Guide
- Work in the United Arab Emirates (UAE): Complete Guide to Finding Jobs in 2025
- Jobs in Dubai for Foreigners: Your 2025 Guide to UAE Career Success
This article was researched and written for JobXDubai to provide comprehensive, factual information about Landmark Group’s operations and career opportunities in the UAE. All statistics are verified from authoritative sources including official company press releases and reputable business publications. Last updated: November 2024.





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