The UAE-based technology and telecommunications group e& has emerged as the world’s fastest-growing brand, with its value multiplying eight times to reach $15.3 billion in the past year, according to Brand Finance’s latest rankings.
Remarkable Transformation Journey
Since rebranding from Etisalat in 2022, e& has undergone a significant transformation. The company has:
- Expanded its global footprint through strategic acquisitions
- Strengthened its UAE market position with advanced network development
- Made strategic investments in Careem and Starzplay Arabia
- Diversified its technology portfolio
Global Brand Rankings Highlight Tech Dominance
The Brand Finance Global 500 2025 report reveals:
Top 5 Most Valuable Brands
- Apple – $574.5 billion
- Microsoft – $461 billion
- Google – $413 billion
- Amazon – $356 billion
- Walmart – $137.2 billion
These rankings mirror current market capitalisation trends, with Apple maintaining its position at $3.45 trillion, followed by Microsoft at $3.18 trillion.
AI and Technology Sector Growth
Nvidia secured the second position in brand value growth, reaching $87.9 billion. This achievement highlights the increasing influence of AI-focused companies in global markets.
Chinese Brands Rising
Brand Finance CEO David Haigh notes the growing influence of Chinese brands:
“Chinese companies like TikTok, Pinduoduo, and BYD are leading brand value creation and challenging established market leaders. We anticipate more Chinese brands entering the global marketplace this year as the country refines its brand-building approaches.”
Methodology
Brand Finance determines brand value through:
- Net economic benefit assessment
- Brand strength evaluation against competitors
- Analysis of 6,000 major global companies
- Annual ranking of the top 500 most valuable brands
This comprehensive analysis provides insights into brand performance across different sectors and regions, offering a clear picture of global brand leadership.
JobXDubai 
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