P.O.B1 Properties Unveils AED206m Serenova Project in Dubai Silicon Oasis
Discover Serenova, a new AED206m residential development in Dubai Silicon Oasis featuring 222 luxury apartments and premium amenities. Launch Q2 2027.
By Vadim Kouznetsov, published

P.O.B1 Properties, the new real estate division of Saif Al Ghurair Real Estate Group (SAGRE), has revealed its inaugural project – Serenova. This AED206m ($56m) residential development in Dubai Silicon Oasis marks a significant addition to Dubai’s growing real estate portfolio.
Development Specifications
Key features of the Serenova project include:
- Total investment: AED206m ($56m)
- Plot size: 7,850 square metres
- Completion date: Q2 2027
- Total units: 222 apartments
Residential Options

Serenova offers diverse living spaces:
- Studio apartments
- One-bedroom units
- Two-bedroom apartments
- Three-bedroom residences
- Premium two-bedroom layouts
- Exclusive four-bedroom penthouses
Premium Amenities
The development boasts extensive facilities:
- Wellness Facilities
- Rooftop skyline pool (adults)
- Two family swimming pools
- Children’s pools
- Wellness court
- Rooftop gym and fitness centre
- Outdoor Spaces
- Landscaped courtyard
- Garden areas
- Sunset terraces
- Private balconies
- Services
- 24/7 concierge
- Comprehensive security systems
- Uninterrupted skyline views
Strategic Location Benefits
The development offers excellent connectivity:
- Proximity to Al Ain Road
- Easy access to Sheikh Mohammed Bin Zayed Road
- Direct route to Emirates Road
- Near Dubai International Academic City
- Future Dubai Metro Blue Line station nearby
Strategic Vision
Ghaith A. Shocair, CEO of P.O.B1 Properties and Chief Executive Office and Board Member of SAGRE, emphasises:
- Alignment with Dubai 2040 Urban Master Plan
- Focus on innovation in real estate
- Commitment to Dubai’s development
- Creation of sustainable value
- Response to urban convenience demands
Investment Perspective
Serenova presents advantages for investors:
- Prime location in growth corridor
- Mixed unit portfolio
- Premium amenities
- Strong transport links
- Future metro connectivity
Market Position
The development targets:
- Young professionals
- Families
- Property investors
- End-users seeking modern living spaces
Project Highlights
Distinctive features include:
- Modern architectural design
- Open-plan layouts
- Panoramic city views
- Balance of privacy and comfort
- Forward-thinking design elements
Information accurate as of October 2024. Contact P.O.B1 Properties for current availability and pricing details.
Additional Reading Material
- Dubai Real Estate Tax Update: Land Department and FTA Collaborate on VAT Collection
- Aldar’s Dh1.75B Expo City Dubai Project: Reshaping UAE Real Estate
- Dubai’s Real Estate Revolution: New Partnership Boosts Market Transparency
- Expat Property Ownership in Abu Dhabi: Guide to Buying Real Estate
- Dubai Real Estate Strategy 2033: Boosting Property Ownership and Transparency
- Dubai Real Estate: LEOS Launches Luxury Alpine-Inspired Weybridge Gardens 3
The UAE week, every Monday
The week's stories on jobs, visas, money and daily life in one short email. Unsubscribe in one click.



