P.O.B1 Properties, the new real estate division of Saif Al Ghurair Real Estate Group (SAGRE), has revealed its inaugural project – Serenova. This AED206m ($56m) residential development in Dubai Silicon Oasis marks a significant addition to Dubai’s growing real estate portfolio.
Development Specifications
Key features of the Serenova project include:
- Total investment: AED206m ($56m)
- Plot size: 7,850 square metres
- Completion date: Q2 2027
- Total units: 222 apartments
Residential Options

Serenova offers diverse living spaces:
- Studio apartments
- One-bedroom units
- Two-bedroom apartments
- Three-bedroom residences
- Premium two-bedroom layouts
- Exclusive four-bedroom penthouses
Premium Amenities
The development boasts extensive facilities:
- Wellness Facilities
- Rooftop skyline pool (adults)
- Two family swimming pools
- Children’s pools
- Wellness court
- Rooftop gym and fitness centre
- Outdoor Spaces
- Landscaped courtyard
- Garden areas
- Sunset terraces
- Private balconies
- Services
- 24/7 concierge
- Comprehensive security systems
- Uninterrupted skyline views
Strategic Location Benefits
The development offers excellent connectivity:
- Proximity to Al Ain Road
- Easy access to Sheikh Mohammed Bin Zayed Road
- Direct route to Emirates Road
- Near Dubai International Academic City
- Future Dubai Metro Blue Line station nearby
Strategic Vision
Ghaith A. Shocair, CEO of P.O.B1 Properties and Chief Executive Office and Board Member of SAGRE, emphasises:
- Alignment with Dubai 2040 Urban Master Plan
- Focus on innovation in real estate
- Commitment to Dubai’s development
- Creation of sustainable value
- Response to urban convenience demands
Investment Perspective
Serenova presents advantages for investors:
- Prime location in growth corridor
- Mixed unit portfolio
- Premium amenities
- Strong transport links
- Future metro connectivity
Market Position
The development targets:
- Young professionals
- Families
- Property investors
- End-users seeking modern living spaces
Project Highlights
Distinctive features include:
- Modern architectural design
- Open-plan layouts
- Panoramic city views
- Balance of privacy and comfort
- Forward-thinking design elements
Information accurate as of October 2024. Contact P.O.B1 Properties for current availability and pricing details.
Additional Reading Material
- Dubai Real Estate Tax Update: Land Department and FTA Collaborate on VAT Collection
- Aldar’s Dh1.75B Expo City Dubai Project: Reshaping UAE Real Estate
- Dubai’s Real Estate Revolution: New Partnership Boosts Market Transparency
- Expat Property Ownership in Abu Dhabi: Guide to Buying Real Estate
- Dubai Real Estate Strategy 2033: Boosting Property Ownership and Transparency
- Dubai Real Estate: LEOS Launches Luxury Alpine-Inspired Weybridge Gardens 3


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