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Saudi Arabia‘s tourism sector is experiencing unprecedented growth, setting new records in visitor numbers and expenditure. This surge aligns with the Kingdom’s Vision 2030 goals and showcases the success of its National Tourism Strategy.

Key Highlights:

1. 60 million tourists visited in H1 2024
2. SR143 billion ($38.1 billion) in tourist expenditure
3. Aiming for 150 million tourists by 2030
4. Tourism to contribute 10% to GDP by 2030
5. Target of 1.6 million tourism jobs by 2030

Record-Breaking Numbers

• 44 million domestic tourists (SR52 billion / $13.9 billion spend)
• 15 million international tourists (SR90 billion / $24 billion spend)
• 5% direct contribution to GDP in H1 2024

National Tourism Strategy Success

Minister of Tourism Ahmed bin Aqeel Al Khateeb attributes this success to:

1. Vision 2030 focus on tourism as an economic driver
2. Introduction of tourist visas (now available for 66 countries)
3. Promotion of diverse Saudi regions and cultural heritage

Tourism Development Fund Impact

• SR7.4 billion ($2 billion) contributed to over 100 projects
• Total project value exceeding SR35 billion ($9.3 billion)

Investing in Local Talent

• Special budget allocated for training Saudi nationals
• Collaborations with top tourism institutions in Switzerland, Britain, and Spain

2023 Performance

• 109 million total tourists (16% growth from 2022)
• Over 27 million foreign tourists

Looking Ahead

As Saudi Arabia continues to invest in its tourism sector, develop local talent, and streamline visa processes, the Kingdom is well-positioned to achieve its ambitious 2030 goals. This remarkable growth not only boosts the economy but also showcases Saudi Arabia’s rich cultural heritage and diverse attractions to the world.