By JobXDubai Team | November 27, 2025
The United Arab Emirates has taken a significant leap in its digital economy strategy with the launch of ‘TM Market Place’, the region’s first dedicated digital platform for buying and trading trademarks.
Unveiled by the Ministry of Economy and Tourism at an event in Abu Dhabi, this groundbreaking initiative aims to transform intellectual property (IP) from a legal necessity into a liquid, tradable business asset. By connecting trademark owners with investors, the platform is set to revolutionize how brands are valued and leveraged in the UAE.
Here is what businesses and investors need to know about this new marketplace.
Empowering Intangible Assets
Abdulla bin Touq Al Marri, Minister of Economy and Tourism, described the platform as a unique initiative developed in collaboration with the UAE Government Leaders Programme.
The core mission is simple yet powerful: to enable trademark owners to monetize their assets securely.
“The platform’s launch is a crucial milestone… allowing [businesses] to obtain fair financial valuation that reflects their true worth and economic importance.” — Abdulla bin Touq Al Marri
Many companies in the UAE own legally protected trademarks that are not being fully utilized. ‘TM Market Place’ transforms these dormant rights into active economic tools, potentially increasing the market value of local companies.
Facilitating Investor Access
For investors and entrepreneurs, the platform lowers the barrier to entry. Instead of building a brand from scratch, they can now browse and acquire ready-made, registered trademarks.
Key Benefits:
- Speed to Market: Shortens the time required to launch a business.
- Security: All transactions are supervised by the Ministry to ensure compliance with Federal Decree-Law No. 36 of 2021.
- Global Reach: Connects local brands with a diverse base of international investors.
Empowering SMEs
Small and Medium Enterprises (SMEs) stand to benefit significantly. The platform offers them a new avenue to raise capital by converting brand value into financial assets. This liquidity can support innovation, R&D, and product expansion.
The Minister confirmed that the platform is operational from day one, targeting a 20% growth in the trademark sector within its first year.
Security and Compliance
The Ministry of Economy and Tourism will oversee all operations on the TM Market Place.
- Verification: Users must log in securely to verify identities.
- Payment: Financial transactions are completed through seamless digital payment gateways.
- Scope: Sales are limited to national and international trademarks registered in the UAE, ensuring legal clarity and rights protection.
Continued Growth in Registrations
The launch comes amidst a boom in the UAE’s IP sector. National efforts to streamline legislation—including joining the Madrid Protocol—have driven record growth.
The Numbers:
- Total Registrations (Jan – Nov 2025): 34,234 trademarks.
- H1 2025 Growth: A staggering 129% increase compared to the same period last year (19,957 registrations).
- 2024 Performance: Registrations doubled to 31,537 compared to 16,712 in 2023.
Key Takeaway
The ‘TM Market Place’ is more than just a registry; it is a dynamic exchange that turns intellectual property into capital. For UAE businesses, this means new opportunities for funding and growth. For investors, it opens a transparent door to the region’s thriving brand landscape.
Further Reading:
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