Emirates Integrated Telecommunications Company (du), the UAE’s second-largest telecom operator, has launched a significant share sale offering 342.084 million shares to the public. This represents 7.5467% of the company’s total issued shares, providing UAE residents with an opportunity to invest in one of the country’s leading telecommunications providers.

What is du Offering?
du provides comprehensive telecommunications services including mobile, fixed-line, broadband, entertainment, and fintech solutions. The company operates through a digital-first strategy powered by fibre optic and 5G technology, whilst also delivering cloud computing, AI-driven analytics, cybersecurity solutions, and IoT integration services.
The share sale comes from Mamoura Diversified Global Holding (previously Mubadala Development Company PJSC), which currently holds a 10.0622% stake in du.
Key Investment Details
Share Allocation and Pricing
- Total shares available: Up to 342,084,084 shares
- Price range: Dh9.0 to Dh9.9 per share
- Minimum investment: Dh5,000
- Additional increments: Dh1,000
- Guaranteed allocation: Up to 500 shares per subscriber
Important Dates
- Subscription opens: 9am, September 8, 2025
- Subscription closes: September 12, 2025
- Final price announcement: September 15, 2025
- Trading begins: September 16, 2025
- Settlement date: September 18, 2025
How to Subscribe: Step-by-Step Process
Step 1: Obtain DFM Investor Number (NIN)
Before subscribing, you need a Dubai Financial Market (DFM) Investor Number. This identification number is mandatory for holding shares traded on DFM.
How to apply for NIN:
- DFM App: Individual investors only (guardians can apply for minors under 18)
- eServices at www.dfm.ae: Companies only
- Dubai CSD Desk at DFM Trading Floor: All investor types (Mon-Fri, 8:00am-4:00pm)
- Licensed Brokerage Firms: All investor types
Step 2: Set Up Payment Method
You’ll need either:
- DFM iVestor Card: Pre-paid card for electronic transactions and dividend payments
- Bank account: With sufficient funds linked to the UAE Central Bank payment gateway
Step 3: Subscribe Online
Visit ipos.dfm.ae and use one of these platforms:
- DFM App
- DFM iVestor App
- ipos.dfm.ae website
Step 4: Choose Your Bank
Submit your subscription through participating banks:
- Emirates NBD
- Abu Dhabi Commercial Bank
- Abu Dhabi Islamic Bank
- Al Maryah Community Bank
- Dubai Islamic Bank
- Emirates Islamic Bank
- First Abu Dhabi Bank
- Wio Bank
Investment Requirements and Allocations
Minimum Investment: Dh5,000 worth of shares at the final price Additional Investments: Must be in Dh1,000 increments Guaranteed Allocation: Each subscriber receives up to 500 shares, subject to total availability
The final share price will be determined through the book-building process and announced on September 15, 2025.
Why Consider du Shares?
du stands as a major player in the UAE’s telecommunications sector, offering:
- Extensive 5G network coverage
- Diversified revenue streams through fintech and entertainment
- Strong market position in a growing digital economy
- Investment backing from established UAE entities
Trading and Settlement
Once allocated, shares can be traded on the Dubai Financial Market starting September 16, 2025. Settlement for institutional investors occurs on September 18, 2025.
Key Takeaway
du’s share sale presents UAE residents with an opportunity to invest in a established telecommunications company with diversified digital services. The subscription process requires a DFM Investor Number and can be completed online through multiple banking partners between September 8-12, 2025.
Frequently Asked Questions
Q: Can individual investors participate in this offering? A: Yes, individual investors can subscribe under the retail tranche with a minimum investment of Dh5,000.
Q: What happens if I invest more than the minimum amount? A: Additional investments must be made in Dh1,000 increments above the Dh5,000 minimum.
Q: Is there a guaranteed allocation for retail investors? A: Yes, each retail subscriber is guaranteed up to 500 shares, provided total guaranteed allocations don’t exceed available shares.
Q: When will I know the final share price? A: The final price will be announced on September 15, 2025, after the subscription period closes.
Q: What if I don’t have a DFM Investor Number? A: You must obtain a NIN before subscribing. Individual investors can apply through the DFM App, whilst companies use the eServices portal.
Q: Can I trade my shares immediately after allocation? A: Yes, trading begins on September 16, 2025, on the Dubai Financial Market.





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