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Dubai’s branded residences now command a remarkable 42% premium over non-branded properties, as institutional investors increasingly acquire these high-end developments.

“Dubai’s real estate market is experiencing a fundamental transformation. Branded residences have evolved from a specialised segment to a core asset class, drawing institutional investors and establishing new price benchmarks,” explains Elias Hannoush, CEO of Morgan’s International Realty.

Premium Price Points Across Dubai’s Branded Properties

Research from the prestigious property investment firm reveals that branded residence prices averaged Dh3,288 per square foot compared to Dh2,321 per square foot for non-branded units in Dubai at the close of 2024.

Leading the market is Bvlgari on Jumeirah Bay Island, commanding an extraordinary Dh10,668 per square foot. Other exceptional developments follow:

• Atlantis Resorts: Dh9,387
• Dorchester Collection: Dh7,539
• Baccarat: Dh7,211
• Four Seasons Hotels and Resorts: Dh6,829
• Armani: Dh5,736
• One & Only Resorts: Dh5,155
• Six Senses Hotels & Resorts: Dh4,879
• Bugatti: Dh4,682
• The Ritz-Carlton Hotel: Dh4,342

Dubai Leads Global Branded Residence Market

Hannoush highlighted that Dubai has surpassed traditional luxury property markets regarding price growth, investor appeal, and project volume.

According to Savills, Dubai maintains its position as the most active market globally for branded residences, followed by key locations in Miami, New York, Phuket and London.

Sales of branded units in Dubai increased by 48% in the second half of 2024, reaching 7,628 compared to 5,153 during the same period in 2023.

Impressive Market Scale and Growth

The emirate currently features 132 branded residences with 43,085 units, including one that sold for an astonishing Dh275 million. The highest price for branded residences reached Dh17,235 per square foot.

Additionally, Dubai has 1,282 ready-branded units valued at Dh6.88 billion, with 6,346 more currently under construction, worth Dh24.9 billion.

“Pro-investor policies, world-class infrastructure, and a flourishing luxury property market have propelled Dubai’s development into the global centre for branded residences,” noted Hannoush.

“A tax-free economy, extended residency options, and growing demand from international investors have fuelled rapid expansion, overtaking traditional luxury hubs and cementing Dubai’s status as the premier destination for branded residences,” he added.

Benefits for All Stakeholders

Hannoush observed that branded residences create advantageous conditions for everyone involved:

For developers:

• Higher prices
• Faster sell-outs
• Access to elite buyers
• Enhanced credibility with global appeal

For buyers:

• Superior design
• Exceptional service and management
• Stronger capital appreciation
• Better rental returns
• Exclusive lifestyle with straightforward ownership

For brands:

• New revenue opportunities
• Market expansion

Key Takeaway

Dubai’s branded residences market has transformed from a small luxury segment to a dominant force in global real estate, offering substantial premiums and attracting significant institutional investment while outperforming traditional luxury markets worldwide.

Additional Reading Material

• Dubai Real Estate Breaks Records: February 2025 Sales Hit Dh41 Billion | JobXDubai
• Dubai Real Estate Hits $13.9bn in February 2025: Market Analysis & Trends
• Dubai Real Estate Hits AED35.2bn in Sales as New Freehold Areas Boost Market
• Dubai Real Estate: AED13.55bn Weekly Deals Including AED78.6m Palm Sale