In a groundbreaking move that’s set to reshape Dubai’s luxury real estate landscape, OMNIYAT GROUP has launched BEYOND, a pioneering development company focused on the wider luxury property market. This bold initiative comes with the unveiling of an ambitious 11 million square feet project along the prestigious Jumeirah coastline, promising to elevate the standards of urban living in the UAE.
A Visionary Partnership
OMNIYAT GROUP’s collaboration with Dubai Maritime City forms the cornerstone of this transformative project. Of the vast 11 million square feet development, BEYOND will spearhead 8 million square feet, while OMNIYAT GROUP’s other divisions will oversee the remaining 3 million square feet. This strategic allocation ensures a harmonious blend of luxury and ultra-luxury living experiences, catering to a diverse range of discerning residents and investors.

Mahdi Amjad, Founder and Executive Chairman of OMNIYAT GROUP, expressed his enthusiasm:
“This collaboration has enabled us to create an unparalleled destination within the wider master plan of Maritime City, providing the perfect foundation for us to deliver something truly special and transformative.”
BEYOND: Redefining Luxury Living
BEYOND embodies OMNIYAT GROUP’s commitment to excellence, aiming to raise the bar in the wider luxury real estate segment. The company’s vision extends beyond mere property development; it seeks to curate environments that enhance life quality, making exceptional living more accessible to a broader demographic.
Key features of BEYOND’s approach include:
- Innovative Design: Blending verdant landscapes with cutting-edge luxury against Dubai’s stunning waterfront.
- Global Expertise: Leveraging an extensive network of international talent to drive urban living innovation.
- Holistic Living: Creating communities where luxury, nature, and urban conveniences coexist seamlessly.
- Quality Assurance: Commitment to thoughtful design, exceptional quality, and timely delivery.
A New Benchmark for Waterfront Development
Ahmed Al Hammadi, Chief Operating Officer of Dubai Maritime City, highlighted the significance of this project: “OMNIYAT GROUP’s visionary destination within Maritime City represents the pinnacle of this transformation. Our collaboration has resulted in a remarkable project that will set a new standard for Dubai’s waterfront development.”
The development promises:
- World-class amenities
- Interactive technologies for personalised experiences
- Extensive lush green spaces
- High-level hospitality services
Strategic Location and Innovative Planning
Situated on the serene Jumeirah coastline, this master development showcases an innovative approach to urban planning. The project will feature:
- Carefully curated design integrating natural beauty with contemporary elegance
- Extensive green spaces complemented by top-tier amenities
- A seamless blend of nature and luxury, promoting well-being and comfort
OMNIYAT GROUP: A Vision for the Future
OMNIYAT GROUP’s ambitious plans extend beyond this single project. With a target of Dh100 billion total group portfolio by 2030 and Dh50 billion committed for new ventures, the group is poised for significant growth across various market segments.
The group’s strategy focuses on:
- Diversification across real estate, hospitality, commercial, and tech sectors
- Leveraging global talent to drive transformative change
- Commitment to being “the best in class, in every class”
Impact on Dubai’s Real Estate Market
This development is poised to have a significant impact on Dubai’s luxury real estate sector:
- Setting New Standards: BEYOND’s innovative approach will likely influence future developments in the region.
- Attracting Global Investors: The project’s scale and quality are expected to draw international attention to Dubai’s real estate market.
- Enhancing Urban Living: By integrating nature, luxury, and technology, BEYOND is creating a new paradigm for urban communities.
- Economic Boost: The scale of investment and long-term vision will contribute significantly to Dubai’s economic growth.
Sustainability and Future-Proofing
While specific details are yet to be revealed, projects of this magnitude in Dubai typically incorporate:
- Sustainable building practices
- Smart city technologies
- Energy-efficient designs
- Water conservation measures
These elements not only align with global trends but also with Dubai’s vision of becoming a leading sustainable city.

What This Means for Potential Buyers and Investors
For those considering entering Dubai’s luxury real estate market, BEYOND’s development offers several compelling reasons to take notice:
- Diverse Options: From luxury to ultra-luxury, the project caters to various preferences and investment levels.
- Prime Location: The Jumeirah coastline location promises both beauty and potential for value appreciation.
- Innovative Living Spaces: The integration of technology and nature offers a living experience that goes beyond traditional luxury developments.
- Backed by Expertise: OMNIYAT GROUP’s track record in delivering high-quality projects provides confidence to investors.
Conclusion: A Glimpse into Dubai’s Future
OMNIYAT GROUP’s launch of BEYOND and the unveiling of this massive coastline project mark a significant milestone in Dubai’s real estate journey. It represents not just a new development, but a vision for the future of urban living in one of the world’s most dynamic cities.
As this project unfolds, it will be fascinating to watch how it shapes the landscape of Dubai’s luxury real estate market and sets new benchmarks for quality, innovation, and sustainable urban development. For residents, investors, and industry watchers alike, BEYOND’s project on the Jumeirah coastline is definitely one to keep a close eye on in the coming years.





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