In recent years, Abu Dhabi’s property market has seen a surge in misleading advertisements and fraudulent practices by some real estate agents. This article explores the challenges faced by tenants and potential buyers, offering insights on how to spot fake listings and protect oneself from unscrupulous agents.
The Growing Problem of Deceptive Listings
Many Abu Dhabi residents have reported encountering false pretences and manipulated photos when searching for properties. These deceptive practices range from exaggerated apartment sizes to non-existent amenities.
Misleading Amenities
Hanil Sajad, an Abu Dhabi resident, shared his experience of being misled about shaded parking.
“I was intrigued because it’s almost impossible to find parking in that area, and this building was advertising shaded private parking,” he said. “However, when I went there, it was just the Mawaqif parking, and because the building’s shadow fell on it, they called it shaded parking.”
Inaccurate Measurements
Another common issue is the misrepresentation of property sizes. Sajad recounts,
“I once saw an apartment that, according to the listing, measured 1,500 square feet. When I got there, it was the size of a shoebox.”
When questioned, the agent claimed the measurement included the outdoor balcony and part of the corridor.
Bait-and-Switch Tactics
Mohammed Azhar, who was house hunting in the Al Raha area, described a frustrating experience with agents using bait-and-switch tactics.
“You look at it, and it’s a great apartment, but the next day, they say it’s already gone. Then, they show you several apartments, many of which are already rented, and then get back to you saying they are all taken.”
Industry Response and Regulations
In response to similar issues, Dubai introduced new rules in February 2024 to combat fake ads, giving agents a three-day deadline to remove all unavailable properties. Abu Dhabi is now looking to follow suit.
Ari Kesisoglu, President of Property Finder, stated,
“We are fully aware of the frustration that prospective tenants or buyers face when listings don’t match the real price or photos. With the support of the government, we have made a lot of headway already in Dubai, and we hope to see the same progress in Abu Dhabi, ensuring transparency and accuracy in real estate listings.”
How to Spot Fake Listings
To protect yourself from fraudulent listings, consider the following tips:
- Use reputable platforms: Opt for well-known property portals that have measures in place to verify listings.
- Be wary of low-quality images: Genuine listings typically feature high-quality, accurate photos of the property.
- Check for detailed descriptions: Vague or general language in listings could be a red flag.
- Be cautious of underpriced properties: If a property is listed significantly below market value without justification, it may be fraudulent.
- Engage with licensed agents: Always work with registered real estate agents who have a valid broker ID.
- Verify information: Cross-check property details with official sources when possible.
- Report suspicious listings: If you encounter a dubious listing, report it to the platform or local authorities.
Tools for Informed Decision-Making
Property Finder has introduced tools to help house hunters make informed decisions:
- Data Guru: Provides insights and data about properties, offering a comprehensive solution for information seekers.
- Super Agent: Ensures the most up-to-date listings in the market.
The Importance of Due Diligence
Jeff Raju Kuruvilla, CEO of Manifest Real Estate, emphasises the importance of due diligence:
“Genuine listings usually include extensive descriptions. Listings that are vague or use general language could be fraudulent because they frequently try to hide the true nature of the property or its existence.”
Looking Ahead
As Abu Dhabi’s property market continues to grow, addressing these issues is crucial for maintaining trust and transparency. By staying informed and vigilant, tenants and buyers can better protect themselves from deceptive practices and make sound property decisions.
Remember, if a deal seems too good to be true, it probably is. Always verify information, work with reputable agents, and don’t hesitate to seek professional advice when in doubt.





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