Since its founding, Careem has been dedicated to simplifying the lives of people in the Middle East, North Africa, and Pakistan (MENAP) region. Today, millions of customers rely on Careem for daily services like transportation, food and grocery delivery, payments, micromobility, and more.

AI and ML Technologies: The Backbone of Careem’s Operations

Careem’s operations rely heavily on Artificial Intelligence (AI) and Machine Learning (ML) technologies, which have been instrumental in streamlining services since 2012. These technologies enable seamless booking, tailored delivery services, and accurate meal delivery times. They also enhance map functionality, estimate ETAs, manage demand, and connect customers with the nearest captains.

Strategic Partnerships: Fueling Careem’s Growth

Careem’s transformation into an Everything App was bolstered by its partnership with Amazon Web Services (AWS). This partnership allows Careem to host its entire platform, enabling the company to focus on innovative solutions tailored to the MENAP region.

Scaling Capabilities and Expanding Global Reach

In 2023, e&, a UAE-based global tech and telecoms powerhouse, invested $400 million into Careem’s Everything App services. This investment follows Uber’s historic acquisition of Careem, positioning the Everything App strongly with two influential partners.

Streamlining Services in Core Markets

Careem is focused on solving problems in its existing markets by extending the Everything App in core markets like Saudi Arabia, the UAE, and Jordan. These markets present significant opportunities for the growth of the Everything App, with services like Careem Pay, Careem Food, and Careem Quik Groceries being the fastest-growing on the platform.

Building a Trusted App for the Region

Careem has become a household favourite in the region due to its personalized app experience that makes daily life easier. Millions of customers rely on Careem to save time and money through tailored experiences, building strong trust in both the app and the Careem brand.


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2 responses to “Careem’s Journey to Becoming the Middle East’s First ‘Everything App’”

  1. […] state-of-the-art robots will be deployed to deliver food and various items from local shops directly to residents’ homes. These autonomous couriers […]

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  2. […] accommodate up to four passengers. For larger groups or those requiring more spacious vehicles, the Careem app remains the go-to […]

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