UAE Introduces New Telemarketing Regulations and Fines up to $40,000

The United Arab Emirates (UAE) has taken a significant step towards regulating telemarketing calls, introducing new rules that aim to balance business interests with consumer privacy rights.

New Regulations and Fines

The UAE Ministry of Economy and the Telecommunications and Digital Government Regulatory Authority (TDRA) have announced new regulations on marketing phone calls, applicable to all licensed companies in the UAE, including free zone firms conducting phone marketing. The rules aim to reduce unwanted calls and ensure consumers’ comfort and privacy.

Companies that breach the rules will face fines ranging from AED10,000 to AED150,000. Individuals initiating unlicensed telemarketing calls will face penalties up to AED50,000 and a communications ban.

Obtaining Approval and Compliance

Companies must obtain approval from the competent authority before telemarketing. They are restricted from calling customers outside of 9AM to 6PM and cannot call again if the person refuses an offer. Companies can only call once a day or twice a week if the consumer does not answer.

Firms must use local phone numbers registered under the company licence, provide training for marketers on professional conduct ethics, and maintain records of all marketing calls. Periodic reports must be submitted to the authority.

Consumer Protection

Consumers can register with the Do Not Contact Registry to opt out of calls. Procedures are in place to handle complaints about unwanted telemarketing.

By introducing these regulations, the UAE government aims to create a more balanced and respectful marketing environment, ensuring that businesses and consumers coexist in harmony.