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The electric vehicle (EV) revolution is gaining momentum in Saudi Arabia, with a staggering 71% of residents likely to purchase battery-electric vehicles (BEVs). According to a recent report by Alix Partners, the demand for BEVs is expected to surge to over 85% of the population by 2035.

The report highlights that safety, complexity, and aftermarket concerns are the primary barriers to adoption. Globally, EV consumers remain concerned about costs and charging infrastructure.

Alessandro Missaglia, Partner & Managing Director at AlixPartners, comments, “In Saudi Arabia, we’re witnessing a parallel trend to the USA and Europe, where BEV-intentioned buyers are increasingly considering plug-in hybrid electric vehicles (PHEVs) as viable alternatives.”

Chinese BEV manufacturers are poised to expand globally, with most Saudi consumers showing high awareness of Chinese BEV brands. BYD led the poll with the most recognition among respondents.

The imminent production of Lucid and Ceer is expected to disrupt the existing market dynamics, underscoring the need for agile strategies from Chinese and local manufacturers to sustain their competitive advantage in Saudi Arabia’s rapidly evolving EV landscape.

This survey included 1,000 respondents in 10 markets that represent over 80% of global BEV sales, providing valuable insights into the shifting demand for electric vehicles.