JobXDubai

Dubai Metro has been a beacon of growth and development in the transportation sector of the cosmopolitan trade hub. One of the key revenue streams for the RTA is the Dubai Metro station naming rights programme, which has generated over AED2 billion in its first decade.

How Does it Work?

The programme allows interested companies and organisations to purchase the naming rights to select stations on the Red and Green lines for a set period in exchange for a fee. Not all 49 stations are part of this initiative.

Success Story

The latest agreement saw Al Safa station become known as ONPASSIVE Metro Station for the next 10 years after sponsorship from the tech firm in 2023. This showcases the success of the programme in producing revenue streams without placing undue financial burdens on residents or taxpayers.

Criteria for Partnership Deals

The RTA has a set criteria used to evaluate companies interested in partnership deals, which grants Dubai Metro station naming rights to the company. Price will be the primary consideration, accounting for 65% of the scoring. Other economic factors, such as the proposed duration of any agreement and payment installments, will also be taken into account.

What You Need to Know

To apply for the naming rights, interested parties can submit their proposals through the RTA website, where the criteria are disclosed. The required documents include:

• Company profile
• Address in the UAE
• Summary of financial statements for the last 2 fiscal years
• Logo/name of the brand
• Trading license or articles of association
• Official authorisation signature document

Why Partner with Dubai Metro?

The Dubai Metro station naming rights programme offers a unique branding opportunity for companies to increase their visibility and reach a large audience. By partnering with the RTA, companies can demonstrate their commitment to Dubai’s development and success.