As the co-founder of Huda Beauty and founder of Kayali, Mona Kattan has already made a significant impact in the beauty industry. With her sights set on creating another multi-billion-dollar empire, Kattan is determined to disrupt the fragrance market and make women feel their best selves.
Growing a Fragrance Empire
Kayali, launched in 2018, has been growing at an incredible 100% rate each year and is now available in 1,750 stores across 30 countries in four continents. By the end of the year, the brand will be in 2,715 stores, making it one of the top ten fragrance brands in Sephora US.
Disrupting the Industry
Kattan’s mission to make women feel their best selves through the power of fragrance has been met with skepticism by retailers, who initially laughed at her idea of layering fragrances and having a wardrobe of fragrances at home. However, with the global fragrance market expected to generate nearly $60 billion in revenues by the end of 2024, Kayali is well-positioned to capitalize on this growing trend.
Private Equity and Growth
With private equity players holding a stake in Kayali, Kattan is open to selling the brand in the future, but only to someone who can take better care of it than she can. For now, she is focused on growing the brand and disrupting the industry.
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