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Baheej Tourism Development Company has announced the launch of Saudi Arabia’s first tourist destination in Yanbu City, a milestone project that promises to redefine the country’s tourism landscape.

The project, spread over 32,000 square meters, features three iconic leisure assets: a beach escape, a tourist activation center, and a lifestyle hotel. A fourth component will be revealed at a later stage.

Each component is designed to provide rich, comprehensive experiences, showcasing Saudi Arabia’s rich culture, history, and natural wonders. Visitors will have the opportunity to explore the ancient city of Yanbu, boasting a distinct identity defined by its architectural marvels and sand beaches.

Nora Al Tamimi, CEO of Baheej, emphasized the company’s commitment to uncovering Saudi Arabia’s hidden gems, curating unparalleled experiences that showcase the country’s rich culture, history, and natural wonders.

The project is envisioned in three phases, prioritizing community engagement, sustainability, and minimal environmental impact. Baheej’s integral role includes integrating local culture and environmental sustainability, elevating Yanbu’s appeal and fostering regional development.

This transformative journey for Yanbu’s hospitality landscape combines community heritage and environmental stewardship seamlessly. The launch of Baheej’s project in Yanbu City aligns with Saudi Vision 2030’s targets, aiming to foster a prosperous economy and vibrant society.

As a diversified developer and destination management company, Baheej aims to craft accessible tourism experiences meeting international standards while remaining contextual and sustainable.