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In a significant move to promote women’s tennis, Saudi Arabia’s Public Investment Fund (PIF) has signed a multi-year partnership with the Women’s Tennis Association (WTA) to become the official naming partner of the WTA Rankings. This agreement follows the recent announcement that the season-ending WTA Finals will be hosted in Riyadh for the next three years.

The PIF WTA Rankings will track players’ journeys, celebrating their progress and inspirational stories. The partnership aims to expand existing initiatives and develop new opportunities for young players, supporting the growth of women’s professional tennis and inspiring more women and girls around the world to take up the game.

PIF has also partnered with combined WTA 1000 and ATP Masters 1000 tournaments in Indian Wells, Miami, and Madrid, as well as the Beijing WTA 1000 and ATP 500 events. This partnership adds to PIF’s growing sponsorship portfolio, focusing on investing in people, initiatives, and partnerships that align with the brand’s four strategic pillars: inclusivity, sustainability, youth, and technology.

Mohamed Al Sayyad, Head of Corporate Brand at PIF, commented, “Through our partnership with WTA, PIF will continue to be a catalyst for the growth of women’s sport. We look forward to working with the WTA to increase participation and inspire the next generation of talent.”

Marina Storti, CEO of WTA Ventures, added, “We are delighted to welcome PIF as a Global Partner of the WTA and our first-ever official naming partner of the WTA Rankings. Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game.”