JobXDubai

In a move to support its strategy to double its portfolio size by 2030, Jumeirah, a leading hospitality giant, has unveiled a new visual brand identity. The new logo and branding were revealed at the iconic Burj Al Arab hotel, showcasing the company’s origin story and the new symbol through a mesmerizing projection.

As part of its growth strategy, Jumeirah has announced several new properties, including Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab, and Jumeirah Le Richemond in Switzerland. The company aims to focus on boutique-style properties across destinations in Europe, the US, Africa, and Asia.

Micheal Grieve, Chief Brand Officer for Jumeirah, emphasized the brand’s rich heritage of hospitality, built on a foundation of warm and generous hospitality and a strong sense of community. “As we enter our next chapter, we want to continue sharing that legacy while enriching the experience to bring joy to our guests from around the world,” he said.

Thomas Meier, Chief Operating Officer and Interim Chief Executive Officer at Jumeirah, highlighted the company’s commitment to refining its visual identity and enhancing the guest experience. “We have strong foundations to build from and an exceptionally talented team that I am confident will see Jumeirah reaffirm its reputation as a leader in luxury hospitality.”

With its new brand identity, Jumeirah is poised to captivate the most discerning travelers and solidify its position as a pioneer in luxury hospitality.