Dubai’s Tourism Boom: 5.18m Visitors in Q1 2024

Dubai continues to witness an unprecedented boom in tourism numbers, with 5.18 million visitors recorded in the first quarter of 2024. This marks an 11% year-on-year increase, with hotels experiencing an average occupancy rate of 83%.

The highest number of overnight tourists came from the Western Europe region, accounting for 22% of the total growth. The GCC and Middle East market contributed 25% to the total tourism numbers. South Asia also contributed to the growth of tourism numbers with 869,000 visitors (17%).

Top Markets:

• Western Europe – 11.38 million arrivals (22%)
• South Asia – 869,000 arrivals (17%)
• CIS, Eastern Europe – 817,000 arrivals (16%)
• GCC – 664,000 (13%)
• MENA – 605,000 (12%)
• North East Asia, South East Asia – 470,000 (9%)
• Americas – 334,000 (7%)
• Africa – 202,000 (4%)
• Australasia – 70,000 (1%)

During this period, hotels maintained high occupancy rates with occupied room nights seeing a 2% increase to 83%. In addition, there was a notable increase in the average daily rates, revenue per available room, and total available rooms.