JobXDubai

In an unprecedented showcase of consumer spending, Tabby, a leading payment solutions provider, announced a staggering $43 million in sales across the UAE and Saudi Arabia on March 28th. This robust performance was highlighted through the innovative launch of Tabby’s Ramadan Dashboard, a pioneering platform offering live insights into the dynamics of Ramadan shopping habits.

This year, Tabby’s sales volume experienced a remarkable 195% increase, highlighting the significant impact of Ramadan on consumer purchasing patterns. The dashboard logged over 244,156 orders in just 24 hours, with an average order value standing at SAR665 ($177), showcasing a 10% increase from the usual spending trends outside Ramadan.

The peak shopping hour was a sight to behold, with Tabby processing an astonishing SAR13,225,421 ($3.5 million) in just 60 minutes. Popular purchases ranged from mobile phones and insurance to flight tickets, emphasizing the diversity in consumer needs during this key shopping period.

Hosam Arab, CEO and Co-Founder of Tabby, expressed his awe at the sales numbers. “The dedication of Middle Eastern retailers and the burgeoning retail ecosystem are truly remarkable. We’re committed to aiding our sellers in refining the shopping experience and providing them with the growth tools they need,” Arab stated.

The deployment of the live dashboard represents a significant leap forward in achieving transparency in retail data, marking the first time real-time sales access was made available in the region. This initiative not only sheds light on consumer behavior during Ramadan but also sets a precedent for the use of technology in understanding market trends.

The data retrieved and shared via Tabby’s Ramadan Dashboard offers an invaluable resource for businesses looking to understand and adapt to the evolving preferences and spending habits of consumers during one of the busiest shopping seasons in the Middle East.