JobXDubai

Dubai and the UAE saw a big change in consumer behaviour as Ramadan 2024 draws near, including a noticeable rise in internet purchasing, modified shopping hours, a sharp eye for deals, and a higher openness to new items. Businesses have a special chance to prosper during this time if they recognise and embrace these changes.

GoDaddy’s Vice President for International Markets, Selina Bieber, highlights the significance of companies identifying customer behavioural adjustments during Ramadan in order to take advantage of the special sales opportunities. Adapting marketing tactics to consumer preferences and cultural quirks is essential to business success during this holy month.

Major Shifts in Consumer Behaviour During Ramadan:

1. Rising Online Purchases

Reduced working hours during Ramadan means that customers have less time to visit physical stores before breaking their fasts, which encourages an increase in internet shopping. Google’s 2022 data showed that during Ramadan, e-commerce sales in the United Arab Emirates increased by 61%.

2. Modification in Purchasing Hours

Peak times for internet buying are also affected by the shift in working hours. Online activity from customers peaks between 2 and 3 PM, when it is most busy, between 11 AM and 6 PM.

3. Acquiescence with Novel Products

Customers are more open to trying and exploring new items during Ramadan; over 78% of respondents said they would be interested in learning about new brands.

4. Shopping for Deals

During Ramadan, offers and discounts have a big impact on what people buy; over 95% of consumers give affordability top priority. Discounts have a significant influence on consumer behaviour.

5. Consumption with Social Consciousness

Because Ramadan is a month of giving, customers are encouraged to support companies that have philanthropic endeavours. Customers are more likely to support companies that support charity causes.

Businesses in Dubai and the UAE can effectively modify their marketing strategies to cater to the demands and preferences of their clients during Ramadan 2024 by recognising these changes in consumer behaviour. During this holy month, embracing these insights can result in greater revenue and improved consumer engagement.