In the bustling metropolis of Dubai, a Swiss-origin chauffeur service, WHEELY, has launched an unparalleled transportation experience, targeting the city’s affluent residents and visitors. With a model inspired by the opulence of Emirates First Class, WHEELY aims to transform road travel into a journey of unmatched luxury and customization.
A Service Tailored for Dubai’s Elite
Dubai, known for its luxury and innovation, has become a magnet for high-net-worth individuals. Addressing this demand, WHEELY has introduced three sophisticated services: New Business Class, New First Class, and XL, each designed to offer a distinct level of luxury and personalization.
The crown jewel, New First Class, is an exclusive, members-only service featuring the prestigious W223 Mercedes-Benz S-Class. Passengers can immerse in an ambiance scented by Acqua di Parma, with additional luxuries like Oshibori towels and FIJI water. This service allows for a highly tailored experience, including preferences for music, lighting, seat massages, and more. The commitment to excellence is reflected in its pricings, such as a AED100 pickup fare and a minimum fare of AED150, with additional charges for parking and tolls.
Unmatched Consistency and Privacy
Achieving this high standard of service in Dubai posed a unique challenge—sourcing a significant number of the newest Mercedes S-Class models specifically for WHEELY. This emphasizes the brand’s dedication to maintaining vehicle consistency and offering an undiluted luxury experience.
For those seeking sophistication at a more accessible price point, the New Business Class provides transport in the latest BMW 5 Series G60, promising the same level of care and privacy but tailored to different needs and budgets.
WHEELY’s commitment extends to ensuring discretion and privacy, with chauffeurs and the team bound by strict NDAs and developing technologies to further secure customer data.
A Vision for Growth and Excellence
Beyond offering luxury experiences, WHEELY’s Dubai venture is set to create over 500 jobs in 18-24 months, envisioning a robust network that rivals its presence in London and Paris. The meticulous recruitment process includes comprehensive training in safety, etiquette, and discretion, ensuring every journey meets the highest standards of service and luxury.
As WHEELY cements its position in Dubai, it eyes expansion across the Middle East and future ventures into the US market, propelled by the city’s dynamic landscape of innovation and luxury. This bold move marks not just a new chapter for WHEELY but a redefinition of luxury road travel in Dubai and beyond.





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