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In a strategic move poised to redefine Dubai’s economic and innovation landscape, the Department of Economy and Tourism (DET) has joined forces with tech giant Microsoft. This groundbreaking partnership is set to catalyze innovation throughout the emirate, amplifying efforts to fulfill the ambitions of the D33 economic agenda – a visionary blueprint aiming to catapult Dubai into the ranks of the world’s top three cities and double its economic output by the year 2033.

This collaboration between DET and Microsoft is earmarked to synergize technology’s transformative power with Dubai’s dynamic sectors, including logistics, small and medium-sized enterprises (SMEs), the education sphere, and spirited startups.

At the core of the partnership, the DET outlines a resolute commitment to leverage global expertise. “Our agreement with Microsoft aligns seamlessly with our established growth tactics, which involve tapping into the strengths of international alliances. Our focus is set on fostering economic vitality by offering unparalleled access to sector insights, cutting-edge technological prowess, and invaluable mentorship for pivotal industries,” articulated Hani Badri, CEO at DET.

SMEs are set to receive a significant boost through Microsoft’s deployment of cost-efficient technology solutions tailored to crucial industries, supercharging their productivity and innovative capacities. This aligns with D33’s aspirations to nurture business expansion and economic prosperity. In the realm of education, Microsoft’s innovative tech solutions are on course to digitally propel educational institutions forward, solidifying Dubai’s position as a leader in smart learning methodologies.

Moreover, startups in Dubai will be afforded an array of benefits, tapping into Microsoft’s vast reservoir of resources, proficiency, and robust network, critically enhancing their prospects for success. This initiative is poised to reinforce Dubai’s standing as a preeminent global hub for innovation.

“Dubai is a trailblazer in the global tech domain, and it’s a privilege for us to play a contributory role in its journey towards greater progress. The planned partnership with DET is a testament to our mutual dedication to nurturing innovation, spurring economic growth, and sculpting a vibrant, knowledge-driven ecosystem for future generations,” remarked Naim Yazbeck, General Manager at Microsoft UAE.