JobXDubai

Dubai’s robust construction industry, renowned for its progression, is on the precipice of a resurgence as the world turns its gaze towards Expo 2020 Dubai. A notable figure in this renaissance is Debanjali Kamstra, whose ascension to the helm of Veloche Contracting is a testament to her perseverance and innovative spirit in the predominantly male-oriented sector.

Her presence in the boardroom, often as the only woman, is not a subject of intimidation but a testament to her unique strengths and perspectives. Kamstra’s philosophy disregards the traditional rhetoric of ‘woman empowerment’ in favor of equality in all facets — underlining the importance of shattering stereotypes without a need for gender-specific celebrations.

Switching career paths from aviation to construction, Kamstra’s zeal for the creative process has led Veloche to the forefront of the industry. Having successfully delivered around 1,200 projects, Veloche commands respect within sectors such as hospitality, healthcare, corporate arenas, residential spaces, and even government undertakings.

The design realm within the UAE, as noted by Kamstra, has encountered its share of economic volatility. Still, its growth remains unhampered, driven by heightened real estate demands and a surge in commercial space necessities. However, Kamstra highlights the lack of diversification in design blueprints across Dubai, calling for a more courageous departure from conformist patterns to create truly unique spaces. She urges for a paradigm shift where client-designer relationships are anchored in trust rather than dictation.

Veloche thrives on creative integrity. The firm prides itself on its personalized approach and long-standing client relationships. Amid the pandemic, their ethos of speed and perfection has not faltered. In fact, Veloche embraced the challenges, maintaining operational momentum, upholding commitments to their staff, and even expanding their team during these trying times, drawing from a pool of talented individuals left jobless by the pandemic.

Diversity is a hallmark of Veloche’s portfolio. It extends its expertise from the meticulous personalization of turnkey interior fit-outs to effective design consultation, catering to an array of clients across different sectors.

Looking towards the future, Kamstra remains cautious about the intersections of e-commerce with design and fit-out industries, emphasizing the quintessential need for human elements in this sector. Moreover, she voices concerns about the prevailing culture of valuing cost over quality and hints at the potential risks of free design access in e-commerce settings without proper compensation frameworks.

In addition to Veloche, Kamstra’s entrepreneurial ventures include the online commercial décor brand Ventura UAE and the blossoming Brewer Street Cafe85, with ambitious expansion plans across the UAE.

With a forward-looking strategy for 2021-22, Veloche is poised for expansion and aims to capitalize on its diversified global operations and comprehensive experience. The foundation has been laid for continued success, built upon an entrepreneurial spirit and an unyielding commitment to innovation and client satisfaction.

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