Have you ever considered the possibility of working with a picturesque beach as your backdrop? This dream scenario has come to life in Dubai, thanks to du from Emirates Integrated Telecommunications Company (EITC). They’ve recently unveiled their groundbreaking pop-up workspace on Sunrise Beach, aptly named ‘Work Getaway’. This unique remote working establishment is equipped to cater to all your business necessities, including cutting-edge 5G internet connectivity and top-tier routers.

True to the UAE government’s objectives of bolstering SMEs and entrepreneurial spirit, this initiative stands as a testament to that commitment. To make the most of this workspace, users can simply reserve their place via the LetsWork app.

Not merely a space for solitary work, Work Getaway has been conceived as a nucleus for knowledge exchange and creative stimulation. It boasts a packed schedule of events featuring prolific entrepreneurs who will impart their wisdom and offer a peek into the business landscape.

The venue will be graced by a roster of distinguished individuals, including artists, bloggers, and business visionaries, all ready to share their stories, crafts, and professional odysseys. Attendees will be privy to artistic workshops by the likes of the talented Ali Kashwani, and can absorb the wealth of experience from Saleh Al Braik, a young Emirati entrepreneur known for his emphasis on cultivating impactful connections.

Moreover, Omar AlMheiri, one of Lets Work’s co-founders, will helm stimulating talks. Najla Alansari will introduce ‘Not a Majlis’, her groundbreaking project, while Alawi AlBraik will discuss the intricacies of his Wakame venture. Adding to this, Mohamed Sahlawi’s Flat12 project will also take center stage with an enlightening presentation.

Karim Benkirane, Chief Commercial Officer at du, articulates the company’s enthusiasm, “At du Business, we take pride in our role as trailblazers in empowering entrepreneurs and small businesses. Our avant-garde Work Getaway is at the heart of our endeavor to support the entrepreneurial drive by offering a space conducive to growth and innovation in line with our long-term commitment.”


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