In an age where technology bridges the gap between reality and virtuality, the United Arab Emirates (UAE) is setting a global benchmark in the realm of virtual tourism. With a strategic focus on Artificial Intelligence (AI) and state-of-the-art technologies, the UAE is not only redefining the travel experience but is also on track to significantly benefit its economy. By 2025, the UAE is poised to dominate a substantial segment of the global virtual tourism market, estimated to reach $3.26 billion.

The symbiosis of Virtual Reality (VR), Augmented Reality (AR), and mixed reality has laid the groundwork for an immersive exploration of the UAE’s iconic landmarks from anywhere in the globe. Established players such as Matterport and Dubai360, alongside emerging local innovators, are at the forefront of offering unique virtual tours. Packages like ‘Louvre Virtual Tour in Abu Dhabi’ and ‘Dubai360’ allow users to traverse through Dubai’s magnificent attractions, including Palm Jumeirah and Burj Al Arab, without leaving their homes.

Virtual tourism, while serving as a modern leisure activity, also aids in planning physical trips, enhancing the overall travel experience. It aligns with the UAE’s ambitious goal of accruing approximately $125 billion in tourism revenue by 2031.

Samuel Huber, CEO of LandVault, accentuates the UAE’s potential in capturing a significant share of the global virtual tourism revenue, projected to hit $6.5 billion by 2030. As a virtual experience developer, LandVault is deeply invested in the region, creating digital twins for real estate and other industries.

The integration of virtual experiences in tourism not only offers a “try before you buy” approach but also extends the reach to iconic, albeit remote, destinations. This innovation represents a boon for tourism, making it more accessible and sustainable.

A Boost from AI: Tailoring Traveller Experiences

The adoption of AI in trip planning is witnessing a surge in the UAE, with a demand for personalized travel experiences on the rise. Technologies like FacePass, developed by Miral for Yas Theme Parks, exemplify this trend, offering facial recognition for entry and payments, significantly enhancing visitor convenience.

Looking ahead, the UAE’s virtual tourism venture is not just about reimagining travel; it’s about leading a digital revolution in the sector. With an expected annual contribution of $16.7 billion from the metaverse, the UAE is on a trajectory to redefine not just how we travel, but how we experience new destinations, propelling the nation towards a bright, technologically advanced future.

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