Dubai Career Diary

Naomi Campbell, in partnership with ex-PrettyLittleThing CEO Umar Kamani, is set to revolutionize Dubai’s talent management scene. Kamani divulged to Arabian Business their aspiration to fill existing voids within the industry, emphasizing a more integrative approach to talent experiences in the Middle East.

“Campbell and I are embarking on a journey to innovate the talent management domain,” Kamani articulated, highlighting the transactional nature of many current agreements and the rich, untapped potential of cultural immersion in the region.

Given Dubai’s ascent as a sanctuary for international celebrities, influencers, and business leaders, the anticipated venture seeks to craft deeper, more meaningful connections between talent and the local scene. The aim is not merely financial gain but to enact substantial, positive change by introducing talents to the UAE’s culture beyond superficial engagements.

Kamani, leveraging his vast industry experience, envisions creating enduring affiliations that herald mutual benefits for talents and the broader Middle Eastern ecosystem. Together with Campbell, they aspire to establish Dubai as not just a fleeting stopover but a nurturing ground for extended cultural and professional exchanges.

The new entity aims to capitalize on Dubai’s dynamic, fast-growing economic landscape to forge symbiotic relationships connecting global brands, celebrities, and professionals with the flourishing Middle East market. By ultimately drawing more headquarters and professionals to the region, they believe in propelling Dubai and Abu Dhabi into unparalleled success realms.

Kamani, having transitioned from his prominent role at PrettyLittleThing, is poised for this new chapter. He is driven by a blend of personal ambitions and a commitment to contribute positively to the community that Dubai represents. With several undisclosed projects in the pipeline, the talent management venture with Campbell heralds just the beginning of his expansive vision for the region.

As Dubai continues to allure global talent and investors, Campbell and Kamani’s forthcoming venture promises to redefine talent engagement standards—ushering in an era where relationships, culture, and mutual development are paramount.